Bring direct-order customers back automatically.
Every direct order grows a list your restaurant owns. Talos turns that data into targeted email and SMS campaigns, then shows which messages brought customers back.
$99/month includes 500 SMS credits. Additional credits are $0.04 each. SMS requires a one-time $40 registration, compliance, and onboarding setup.
Email + SMS
Reach customers through the channel that fits the message.
Use the customer and order data already in Talos to send relevant promotions, announcements, and win-back campaigns by email or text.
Included with Marketing Suite
$99/month
- Email and SMS campaigns in one suite
- 500 SMS credits included each month
- Additional SMS credits at $0.04 each
- Campaign results tied back to orders
SMS requires a one-time $40 setup payment for registration, compliance, and onboarding.
What it looks like
A real win-back email, built by the restaurant.
Real win-back email from Griddle This — built in Talos, sent automatically.
How it grows the restaurant
More orders from the customers you already have.
More repeat orders
Lapsed regulars get a branded email with a single-use code. They come back through your checkout, not a marketplace.
More 5-star reviews
Happy customers get asked publicly. Unhappy ones get caught privately, before they post a one-star.
Revenue on slow days
Slow Tuesday? Send the list a deal. See the dollars it pulled in, not just the opens.
How the automations fire
Your rules. Our automation.
You set when someone counts as lapsed, what they get, how often. Talos runs those rules off real customer behavior — not bulk lists, not generic templates.
Order placed
Customer is added to your list.
Opt-in happens at checkout. No scraping, no purchased lists.
After every order
Review request fires.
The email points happy customers to Google. The same email gives unhappy customers a "tell us directly" link instead — so a one-star review never gets posted.
30 days quiet
Win-back fires.
You set the lapse window, whether to include a discount, the amount, and the expiry. Talos generates the unique single-use code.
Reorder
Cycle resets.
They're a regular again — no more win-backs until they go quiet next time.
Inside the suite
Everything you can send, from one screen.
- Win back lapsed customers
- Send a deal or promotion
- Announce something new
- Send SMS campaigns
- Auto-review email
- Share a menu item
- Push broadcasts
- Orders from each campaign
The math
Same win-back campaign. $11 more per order.
Both DoorDash and Talos let you run a marketing campaign to bring back lapsed customers. Same 10% offer, two platforms — here's what each one actually pays the restaurant.
Through your own checkout
$36
to you
- Ticket
- $40.00
- Your 10% discount
- −$4.00
- Marketplace fee
- $0.00
- Net to you
- $36.00
Through DoorDash promo
$25
to you
- Subtotal
- $40.00
- DoorDash marketing fees and commission
- −$11.00
- 10% customer discount (you pay)
- −$4.00
- Net to you
- $25.00
Based on real DoorDash promo statements.
$11 more per order — and you keep the customer relationship.
You're already getting direct orders. Use the list.
Every direct order is a customer you could bring back. Talos Marketing handles the “how.”
Book a Free WalkthroughKeep reading
How to Market Your Restaurant's Direct Ordering Website
Your regulars already order your food — they just got into the habit of using an app. How to redirect that habit to a channel you own.
Read moreThe Trojan Horse Strategy: Convert Delivery App Customers
A DoorDash order is the cheapest customer acquisition you will ever pay for. Use your own takeout bags to win those customers back.
Read moreStop Paying 30% for Marketplace Apps to Own Your Customers
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