Most first-time customers don't come back.
Bring them back yourself.
Every direct order grows a list your restaurant owns. Talos turns that list into repeat revenue automatically — and tracks every dollar back to the send that produced it.
What it looks like
A real win-back email, built by the restaurant.
Real win-back email from Griddle This — built in the dashboard, sent automatically by Talos.
How it grows the restaurant
More orders from the customers you already have.
More repeat orders
Lapsed regulars get a branded email with a single-use code. They come back through your checkout, not a marketplace.
More 5-star reviews
Happy customers get asked publicly. Unhappy ones get caught privately, before they post a one-star.
Revenue on slow days
Slow Tuesday? Send the list a deal. See the dollars it pulled in, not just the opens.
How the automations fire
Your rules. Our automation.
You set when someone counts as lapsed, what they get, how often. Talos runs those rules off real customer behavior — not bulk lists, not generic templates.
Order placed
Customer is added to your list.
Opt-in happens at checkout. No scraping, no purchased lists.
After every order
Review request fires.
The email points happy customers to Google. The same email gives unhappy customers a "tell us directly" link instead — so a one-star review never gets posted.
30 days quiet
Win-back fires.
You set the lapse window, whether to include a discount, the amount, and the expiry. Talos generates the unique single-use code.
Reorder
Cycle resets.
They're a regular again — no more win-backs until they go quiet next time.
Inside the suite
Everything you can send, from one screen.
- Win back lapsed customers
- Send a deal or promotion
- Announce something new
- Auto-review email
- Share a menu item
- Push broadcasts
- Revenue attribution
The math
Same win-back campaign. $11 more per order.
Both DoorDash and Talos let you run a marketing campaign to bring back lapsed customers. Same 10% offer, two platforms — here's what each one actually pays the restaurant.
Through your own checkout
$36
to you
- Ticket
- $40.00
- Your 10% discount
- −$4.00
- Marketplace fee
- $0.00
- Net to you
- $36.00
Through DoorDash promo
$25
to you
- Subtotal
- $40.00
- DoorDash marketing fees and commission
- −$11.00
- 10% customer discount (you pay)
- −$4.00
- Net to you
- $25.00
Based on real DoorDash promo statements.
$11 more per order— and you keep the customer relationship.
You're already getting direct orders. Use the list.
Every direct order is a customer you could bring back. Talos Marketing handles the “how.”
Talk to UsKeep reading
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Read moreStop Paying 30% for Marketplace Apps to Own Your Customers
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