Practical tips on cutting delivery costs, owning your customer relationships, and growing your restaurant's online presence.
Most restaurant websites do not rank because the ordering happens off-site. When your “Order Online” button sends customers to another domain, you lose the engagement signals that help you show up in local search. Here is why on-domain ordering matters for restaurant SEO, and how Talos is built to fix it.
Pickup is one of the easiest ways for restaurants to grow direct orders without adding delivery costs or giving away margin. Here’s why pickup should be treated as a profit channel, not a secondary ordering option.
Every time a DoorDash driver leaves your kitchen, you are losing 30% of the sale. Here is the exact strategy to use your own takeout bags to steal those customers back and increase your direct orders.
Inflated online prices give your customers a reason to compare and order through DoorDash or UberEATS instead. Keep your menu prices the same as your store, and use delivery fees and minimums to protect your margins.
Your regulars are already ordering your food. They just got into the habit of doing it through an app. Here is how to redirect that habit to a channel you actually own.
Paying 30% hurts, but losing customer data hurts longer. Here is how restaurants can shift orders direct while keeping operations simple.